04

Selina SOG

Location: Migdal, Israel

Area: 20,500 Sqm

Status: Completed

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Our studio created a vibrant destination that embodies the brand's innovative vision for the modern digital nomad. This thoughtfully designed compound dissolves the boundaries between work, leisure, and community, offering a seamless blend of shared social hubs and private retreats. The fully-equipped business lounge provides productivity-focused environments, while versatile workshop spaces encourage skill-sharing and creative collaboration. At the heart of the property, the vibrant clubhouse pulses with energy, featuring a comprehensive kitchen and curated retail area that serves as both a gathering point and a gateway to local culture. In keeping with Selina's core values, the design embraces authentic regional character and sustainability – every corner of the design narrative is enriched through partnerships with Israeli artisans, craftspeople, and service providers, while thoughtfully upcycling existing materials and equipment whenever possible. From hand-crafted furnishings to creatively repurposed elements, locally-sourced materials and artwork, the space resonates with a sense of place that honors both environmental responsibility and cultural heritage. The result is more than accommodation; it's an immersive ecosystem where global citizens can simultaneously feel connected to their worldwide community while experiencing the rich cultural landscape of Israel.